Trog Grog is Sydney’s newest brewery, nestled in a converted factory, where raw timber and elements of its industrial past create a unique, rustic charm.

For the packaging of we wanted to addresses several key challenges in the craft beer market by standing out visually, creating a memorable brand identity, and engaging consumers beyond the initial purchase.

Meet the Trog Clan, the first humans to discover the wonders of yeast and hops. We follow the plight of the Trog Clan as they attempt to navigate their prehistoric world collecting and harvesting the ingredients for Trog Grog. Each variety depicts a new episode in their treacherous endeavour to brew the greatest beer ever created.